In one of my previous articles I introduced you to different methods or levers to maximize the outcome of your work. We call it “Design to Value”. The article on “Design to Cost” was the first one. I continue you now with an article on “Design for Customer Value”.
It is a little bit confusing that “Design to Customer Value” is a sub category of “Design to Value”, but you really have to highlight here the “Customer”. Essentially it is about to understand the real needs of the customer and how the product can generate value for our customer.
We talk about “Design to Value” and “Design to Cost” how to run related projects, but before we start to talk about the methods how to lever “Design to Value” (DtV) we have to understand what “Design to Value” means. Basically, DtV means a design approach for new products or systems where the maximization of the value for the customer is the determinant target. In a broader sense, DtV extends the Design to Cost approach by further methods and approaches. Every design feature or design concept is therefore measured whether or how much value it creates for the customer or not.